Augmented Reality is one of the more exciting new technologies poised to revolutionize the way we experience digital content.
Whatever may be the case, the ability to superimpose animated 3D objects into the real world and interact with them through your phone is just plain cool.
Game designers, Artists and App Developers have already started using this new medium to great effect and there are some excellent examples of AR applications like the IKEA App that provides the real utility of seeing how the furniture will look in the place you want to keep it before you decide to make a purchase, not possible in any other way.
If you are looking to promote or reinvigorate your brand, be considered progressive and fresh and create hype around your products, creating a well designed AR application should be seriously considered.
Just like any new technology, great care has to be taken when designing an Augmented Reality Application that adds real value to the user.
Before deciding to start an AR project, you need a proper justification for the increased complexity and potential loss of User Experience. Value is probably the most important factor determining the success of an application. The main factors you need to consider when trying to design value into your application are:
1. Entertainment Value:
-Leveraging the Novelty Factor.
-Keeping the user coming back to spend time on your application
-Games, like Pokemon Go and Ingress that leverage AR to create interesting gameplay.
2. Educational Value:
-Making the user feel like they’ve learned something new
-Allowing the user to experience things in a different way
3. Decision Making:
-Virtually experiencing/Trying out products and services before making a purchase decision.
-The IKEA application is a great example.
Silstone Group is very excited to use Augmented Reality to help our clients boost their online and offline presence and differentiate themselves from the competition.
-Triman S Bhullar