This is the smart phone generation. More than half of the world’s population has access to smart phones and spends more than 2 hours a day on their phones. The smart phone has become the answer to many solutions. Almost all types of businesses are benifiting from mobile apps. Now, instead of going to a website and finishing up the tiresome process of filling up details etc. people prefer to download an app and just get going. There are many ways in which a mobile app can improve a business:

Psychology has proved that our minds tend to recall images and information captured sub consciously, the app improves brand visibility. A lot of people love to discuss new applications and how they are using it among friends and this leads to more people downloading the app and adding up the number of potential customers. We hardly forget a logo or a company’s name that is there on our phone’s screen. Now a days, even telecom companies are making people use their app for the ease and for saving time. It will not only make the brand popular but will also create a good image of it in the market. A lot of people prefer using a company that has a mobile app over a company that does not.

Customers feel connected to a brand if they can interact with it. The other day my friend wrote a feedback for services offered by a company on their mobile app. Within a few hours she got a response. She mentioned this to me and said that she was quite impressed with it and would like to visit them again. I am sure if it would have been a website she would not have taken the time to login and write a feedback. Apps make it easy for customers to provide feedback, ask queries and place appointments or orders. It makes them feel connected to the company and enables a company to get connected to their customers directly.

Having a good mobile app can definitely give you an edge over your competition, provided your app is well updated, user friendly and has all the features offered by your company. How about having a reward program in your app? It will not only result into more downloads of the app but will also result in large number of customers. Today’s consumer is smart. They like to compare the options and then choose the best one depending upon their preference, that can be anything from price, quality, easy accessibility etc. A mobile app makes it easy for your consumers to compare and choose. From shopping to traveling people rely on mobile apps everywhere.

Silstone group focuses on understanding the requirements of your business and creating an app that not only covers all the features of your company but also is user friendly for your consumers.

 

-Monika Rajwani

Security has always been the number one concern for everyone since the dawn of humanity. Individuals will gladly give up their basic human rights to keep themselves and their families safe. Every major invention in history, Fire, Steel, Gunpowder, Nuclear weapons and Rocket Propulsion, have been developed in the pursuit of security. Everything else that we consider useful is but an offshoot application. Following the teachings of Sun Tzu, George Washington wrote in 1799, “offensive operations, often times, is the surest, if not the only means of defense.” This attitude has dominated decision making in the Modern World. Militaristic Superpowers spend most of their time, wealth and effort developing and stockpiling weapons of mass destruction in the hopes that the threat of retaliation will deter, any would be attacker. But the Cold War is Proof that this strategy is deeply flawed, and does not in effect make people safer.

On the most basic level the only reason war and crime exists is because of the fact that wealth in the form of gold, money or assets are physical objects that can be taken by force. Blockchain technology is going to solve this limitation.

One of the first practical application of this has been the extremely successful Bitcoin. Currently valued at all most Three Thousand Dollars per Bitcoin, it has been the fastest growing currency in history. Bitcoin uses Blockchain technology to keep an extremely secure public ledger that has the records of every transaction ever made. The Computing power required to edit this ledger is so enormous that it is physically impossible for a lone hacker or even an entire government to tamper with it. Since the ledger is publicly available, every transaction is transparent, completely eliminating fraud and corruption.

The Blockchain protects the individual.

Since the source code for Blockchain was released to the public by the mysterious Satoshi Nakamura, companies around the world have been working on ways this technology can be used. One of the most impactful of these is the Smart Contract. A Legally Binding and unchangeable contract, based on blockchain technology, will protect the individuals rights, prevent exploitation, and eliminate fraud. Ethereum is a Swiss nonprofit, backed by entrepreneurs from around the globe, looking to take the concept of a blockchain driven infrastructure to another level. They are building an enormously powerful shared global infrastructure that can move value around and represent ownership of assets, property and ideas. This enables developers to create markets, store registries of debts and promises and move funds around in accordance with the contract agreement.

Silstone Group is dedicated to embracing this revolutionary technology that will give power back to the individual, enabling and streamlining business across the globe and creating a truly free and decentralized Global Market Economy.

 

Triman S Bhullar